In a world of fragmented attention and formulaic advertising, now is the time to re-embrace storytelling, emotion, and the powerful stage that TV provides. Two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, unpacked why creativity is...
Key topics In this online talk, Adelaide tackled the following topics: How does attention measurement help publishers articulate the quality of their inventory to brands and command higher CPMs from buyers? How do brands use the Attention Unit to make smarter...
This special online session focused on kid’s media consumption habits, media insights, commercialisation, and strategic opportunities. The meeting tackled kids’ screen habits and the evolving business models supporting youth-targeted content. The session featured...
The meeting featured insights from: AdNetZero on:1. “GMSF: Global Media Sustainability Framework”: the scope, components, channels, stages, and establishing consistent boundaries across channels.2. The need for your input in the “TV and Audio data guidance”, incl....
The 2025 edition of the TV Academy focused on maximizing the value of Multiplatform TV’s ad inventory through future-proof trading and pricing strategies. See agenda List of topics How can TV executives better communicate with (speak the language of) CFOs and CEOs to...
