2025 Multiplatform TV Measurement Session

by admin | Mar 18, 2025

Topics explored during this session include: How can linear TV, CTV, and digital be unified into a consistent measurement framework? What practical approaches ensure audience data remains comparable and reliable across platforms and markets? What are the latest...

2025 Market Intelligence Meeting (Audio)

by admin | Mar 17, 2025

See agenda Download decks Restricted content You are unauthorized to view this content. Please log in or contact the egta team. With thanks to our...

2025 egta Ambassador Session (TV)

by admin | Mar 10, 2025

Topics discussed during this online session include: How egta supports its TV members’ business, and with what services and tools. How to navigate egta website, database, and requests. What is included in egta Tv membership. Restricted content You are...

2025 Online Talk on Unlocking FMCG Media Plans for Radio Success

by admin | Feb 21, 2025

About the talk Procter & Gamble (P&G) has transformed its audio advertising strategy, becoming the top radio advertiser in the U.S. in just five years. This groundbreaking shift was driven by John Fix, a 27-year P&G veteran whose career spanned...

2025 European Affairs Group 81

by Aurelija | Feb 20, 2025

The European Affairs Group (EAG) is a network of legal experts who gather to discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives. Topics discussed in this meeting AVMSD Orientation and state of play...