This online session explore the topics disucssed during egta’s 2025 Audio Study Trip to NY, including: The vibrant world of US audio: latest consumption trends, daily reach, and the share of audio listening time. The current state of audio buying in the US:...
This special end-of-year session focused on the findings of GroupM’s This Year, Next Year report. This comprehensive analysis provides projections for channel investments, insights into the forces shaping the future of television and radio advertising, and key...
This webinar focused on how AI is transforming the audio industry. ZAC Audio-Consulting and Audiostack discussed the latest trends and developments in AI and how this groundbreaking technology is transforming the way audio companies operate. Restricted content You are...
In this meeting the AdNetZero experts and egta members discussed the following questions: What is AdNetZero Global vs the AdNetZero Europe? What does it mean to open a national chapter of AdNetZero? What is the current situation with the GMS Framework ? Where does...
In this webinar, Nielsen and TV2 Denmark shared insights on the global CTV trends and the comprehensive Danish audience measurement solution. They explored how cross-screen measurement is driving impactful business decisions for TV2 and its clients, including by...
