Questions and topics As a consequence of Covid-19, sales houses around Europe and beyond had to cancel their annual ‘screenings’ (or “back to business” events) – the B2B events where clients are introduced to new and existing advertising formats, and new programmes...
Questions and topics This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns. Full list of questions Questions included in the survey: Do you sell linear TV campaigns based on cost of thousands of...
Questions and topics Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure. Full list of...
Questions and topics Early on during the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This...
Questions and topics The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms. Full list of questions Questions included in the survey: Which solutions/systems/providers do you use to monetise content on your...
