Survey on government TV advertising expenditure

Survey on government TV advertising expenditure

Questions and topics This survey looks at the 2019/20 levels of governmental/state/public sector TV advertising expenditures in egta member markets, including a split between regular informational campaigns and Covid-related campaigns. Full list of questions Questions...
Survey on government TV advertising expenditure

Survey on online audio and ad insertion

Questions and topics Survey on the size of online audio market and ad insertion providers and strategies. Access conditions Surveys are only available to egta members who participated. If you are interested in a survey, but did not participate, just let us know and we...
Survey on government TV advertising expenditure

Survey on VOD strategies, collaboration, and evolution in viewing

Questions and topics With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers. Full list of questions Questions included...
Survey on government TV advertising expenditure

Survey on sales house structure

Questions and topics An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions. Full list of questions Questions included in the survey: Is your sales house integrated within the...
Survey on government TV advertising expenditure

Survey on unsold inventory

Questions and topics This request gathers information on sell-out rates, the impact of seasonality and Covid-19, and strategies adopted to prevent nad/or deal with unsold inventory. Full list of questions Questions included in the survey: What is the average (daily)...