Questions and topics This survey looks at trends in the evolution of viewing figures of football events (the Euros and the World Cup) broadcast in Europe, the possible factors that may explain such trends and predictions for future viewing figures for the World Cup in...
Questions and topics Men are playing an increasingly central role as the person responsible for, or having an influence on, purchase. These questions ask about research on this topic, as well as any related evolutions in pricing, offers or client demand based on male...
Questions and topics These questions look at how sales houses apply sector exclusivity within their commercial breaks and the feasibility of guaranteeing sector exclusivity when running addressable advertising. Full list of questions Questions included in the survey:...
Questions and topics A collection of information and examples of promotional activities undertaken by TV sales houses towards clients. Full list of questions Questions included in the survey: Do you send out some form of publication to inform clients about your offer...
Questions and topics This survey looks at how sales houses price multi-branded TV advertising spots. It also looks at what exceptions are in place for certain kinds of advertisers, the extent to which these exceptions are exploited and how sales houses are responding...
