When silence speaks louder

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: ITV Client: Multiple brands – The National Lottery, Virgin Atlantic, Boots Hearingcare, Cupra, Hellman’s, IKEA, Walkers, Aldi, Paramount and the Scottish Government (STV)...

Turning one travel offer into two TV stories for two types of families

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Attraction Tickets Sector:  Travel and tourism Campaign focus: response-led TV campaign using addressable TV (AdSmart) to drive sales and show ROI Format: TV spots...

Upgrading a TV sponsorship with addressable idents

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: Volvo Car UK Ltd Sector:  Automotive Media / platform: Sky Atlantic (premium entertainment TV channel) Format: Sponsorship idents with addressable delivery via...

Building trust for private healthcare by putting doctors first and using TV as a trusted national stage

by Mislav MIJATOVIC | Feb 24, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: Uzbekistan Company: International Media Service Client: AKFA Medline University Hospital Sector:  Healthcare Media: National TV (edited formats in different durations); YouTube (full version); social media...

Dressing the screen: how adidas became golf’s new look

by Mislav MIJATOVIC | Feb 23, 2026 | Business cases, Creative Cases TV 2026

View more 2026 TV creative cases General information Country: United Kingdom Company: Sky Media Client: adidas Sector:  Sportswear/Apparel Media: Linear TV, digital, social media Time period: Summer 2025 (season-long partnership) Background Golf is a globally popular...