by Aurelija | Oct 27, 2023 | Business cases
Vevo, the music video network, and UK broadcaster Channel 4 have issued the findings of a joint study, “Retaining Trust and Quality in a Sea of Content”. The survey involved 1000 British consumers aged 16-40 who regularly consume video content. The prime...
by Aurelija | Oct 26, 2023 | Business cases
On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
by Iris Weissbuch | Oct 26, 2023 | Business cases
Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background For two weeks in August 2023, NRJ Global organized an epic Summer tour, made up of “NRJ Villages” all around the French coast. NRJ partnered with several brands including Basic-Fit, O2, La Poste Mobile, insurance MAAF as well as non-profit organisation...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information Dromos 89,8 radio station, in collaboration with anytime, a subsidiary of Interamerican, and a leading company in the insurance market in Greece, has put in place a brand-building campaign of ten full summer days. The campaign format was set as...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information The aim of the campaign is to introduce the versatility and functions of the historic and iconic ”Canta Tu Karaoke” by the toy brand Giochi Preziosi. ‘’Canta Tu’’, also in its special edition “Canta Tu Maradona Edition” is a complete...