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Navigating the Content Sea: How Channel 4 and Vevo Elevate Ad Success

Navigating the Content Sea: How Channel 4 and Vevo Elevate Ad Success

by Aurelija | Oct 27, 2023 | Business cases

Vevo, the music video network, and UK broadcaster Channel 4 have issued the findings of a joint study, “Retaining Trust and Quality in a Sea of Content”. The survey involved 1000 British consumers aged 16-40 who regularly consume video content. The prime...
Introducing Cé6lia: An Intelligent Assistant for M6 Group’s Advertising Solutions

Introducing Cé6lia: An Intelligent Assistant for M6 Group’s Advertising Solutions

by Aurelija | Oct 26, 2023 | Business cases

On October 16, 2023, M6 Publicité unveiled Cé6lia (pronounced Cécilia), a groundbreaking intelligent assistant designed to cater to all inquiries about the M6 Group and its advertising solutions. This innovative addition to their digital ecosystem is set to transform...
IMS’s Unilever campaign brings TV and Radio together

IMS’s Unilever campaign brings TV and Radio together

by Iris Weissbuch | Oct 26, 2023 | Business cases

Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in...
NRJ measures sponsorship effectiveness during the NRJ Global Summer Tour

NRJ measures sponsorship effectiveness during the NRJ Global Summer Tour

by Iris Weissbuch | Oct 17, 2023 | Business cases

Background For two weeks in August 2023, NRJ Global organized an epic Summer tour, made up of “NRJ Villages” all around the French coast. NRJ partnered with several brands including Basic-Fit, O2, La Poste Mobile, insurance MAAF as well as non-profit organisation...
Dromos 89,8 on the go to attract Gen Z listeners

Dromos 89,8 on the go to attract Gen Z listeners

by Iris Weissbuch | Oct 17, 2023 | Business cases

Background information Dromos 89,8 radio station, in collaboration with anytime, a subsidiary of Interamerican, and a leading company in the insurance market in Greece, has put in place a brand-building campaign of ten full summer days. The campaign format was set as...
“Canta Tu Karaoke”: Unleashing the Magic of Music with Rai Pubblicita

“Canta Tu Karaoke”: Unleashing the Magic of Music with Rai Pubblicita

by Iris Weissbuch | Oct 17, 2023 | Business cases

Background information The aim of the campaign is to introduce the versatility and functions of the historic and iconic ”Canta Tu Karaoke” by the toy brand Giochi Preziosi. ‘’Canta Tu’’, also in its special edition “Canta Tu Maradona Edition” is a complete...
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