by Eimear Kelly | May 22, 2025 | Business cases
Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV...
by Aurelija | May 22, 2025 | Business cases
In today’s multi-faceted marketing landscape, traditional platforms like radio continue to prove their worth by delivering high levels of audience engagement and brand recall. One of South Africa’s leading commercial radio stations, East Coast Radio (ECR), has built a...
by Aurelija | May 22, 2025 | Business cases
The East Coast Radio Summer Body Bootcamp demonstrates how radio creates genuine brand connections, inspires action and delivers measurable marketing results. Growing from 150 participants in 2019 to a sold-out crowd of 450 in 2024, the Bootcamp showcases...
by Eimear Kelly | Apr 17, 2025 | Business cases
A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform...
by Eimear Kelly | Apr 17, 2025 | Business cases
Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on...
by Aurelija | Mar 26, 2025 | Business cases
In an era where consumers are constantly bombarded with advertisements, standing out in their minds can be a challenge for brands. But what if the secret to increasing brand recall and driving growth lay in something as simple as sound? Radiocentre Ireland...
