by Aurelija | Mar 26, 2025 | Business cases
In a world where distractions are everywhere, grabbing consumers’ attention feels like trying to catch lightning in a bottle. From scrolling through social media while watching TV to listening to the radio while driving, consumers are often distracted. This...
by Eimear Kelly | Mar 21, 2025 | Business cases
What is Teletest 2.0? Teletest 2.0 is Austria’s new TV measurement system, developed by AGTT, which significantly enhances the way TV viewership and ad reach are measured. It introduces a new audience panel with 100,000 synthetic people meter participants,...
by Eimear Kelly | Mar 21, 2025 | Business cases
The Italian media Sales Houses Association (FCP), in collaboration with Politecnico Milano and Nielsen, has conducted an in-depth industry study titled ‘’The Streamcasting Challenge and the Battle for Ad-Tension’’. This research explores the evolving dynamics of total...
by Aurelija | Feb 19, 2025 | Business cases
Win for Life: +74% awareness among young adults (18-24) with Studio Brussel’s help The scratch ticket Win for Life made an impressive comeback. A fresh look, improved gameplay experience, and a campaign that seamlessly resonated with a wide audience dispelled any...
by Aurelija | Feb 19, 2025 | Business cases
With the rise of online retailers, STIHL found itself losing some control over how and where its brand was represented. At the same time, demand for battery-powered (cordless) tools surged. The leading garden and forestry brand shifted its focus from solely B2B to...
by Aurelija | Feb 19, 2025 | Business cases
In a market where price often dominates, Proximus decided to take a bold new approach. Rather than engaging in a price war, the telecom company chose to reposition itself as the fibre provider of the future. Their key to success? A clear strategy, a powerful media...
