by Aurelija | Feb 18, 2025 | Business cases
26 briefcases, 26 voices, and a prize pool of €100,000 – that’s 538 Voice Hunt. The National Postcode Lottery, Talpa Network, and Abovo Media joined forces for this exciting and captivating radio game in the Netherlands. The Challenge The objective of the...
by Eimear Kelly | Feb 14, 2025 | Business cases
Introduction In today’s fast-paced digital landscape, Interest Targeting has been pioneered by Ads & Data. This involves leveraging behavioural and contextual data to serve the most relevant ads. This business case looks at how Ads & Data use this to...
by Eimear Kelly | Feb 14, 2025 | Business cases
Introduction Last autumn, FranceTV Publicité, M6 Publicité, and RMC BFM Ads, collaborated and partnered with Unlimitail, to launched TV Retail Connect, the first collaborative Retail Media Marketplace for Addressable TV (ATV) and HVOD in the country. Addressable TV...
by Aurelija | Jan 23, 2025 | Business cases
Background IKEA Switzerland successfully leveraged radio advertising as a core component of its media strategy to drive customer engagement, store visits, and sales. In partnership with Swiss Radioworld and EssenceMediacom, the company developed and executed a series...
by Aurelija | Jan 23, 2025 | Business cases
In September 2024, Swiss Radioworld and CH Media, in collaboration with the Verband Schweizer Privatradios (VSP) and Radios Régionales Romandes (RRR), launched a comprehensive marketing campaign titled “Real Talk” to promote the advantages of radio...
by Aurelija | Dec 12, 2024 | Business cases
Background SunExpress, a joint venture between Deutsche Lufthansa AG and Turkish Airlines, has consistently embraced new technologies to improve its marketing strategies. In partnership with RMS, one of Germany’s leading audio ad publishers, the company took a...
