Survey on AR & VR activities

Survey on AR & VR activities

Questions and topics Information about how and if companies use AR and/or VR for commercial formats & offerings Full list of questions Questions included in the survey: Do you offer or have you offered AR integrated campaigns to clients? If not, have you explored...
Survey on AR & VR activities

Survey on the use of promo spots under the AVMSD

Questions and topics Since the AVMSD allows broadcasters within a same ownership group to place their promo spots outside of the commercial breaks, i.e. the broadcaster can air outside of commercial breaks/limits the promo spots for companies other than itself, as...
Survey on AR & VR activities

Survey on total TV pricing index

Questions and topics Information on how TV is priced across various platforms. An index based on linear TV as the reference. Full list of questions This survey provides a pricing index across markets for the following platforms and targets: Linear TV – Total...
Survey on AR & VR activities

Survey on consumption of online/webradio streams

Questions and topics Insights on consumption patterns and factors attributed to growth or decrease in consumption of online and webradio streams. Access conditions Surveys are only available to egta members who participated. If you are interested in a survey, but did...
Survey on AR & VR activities

Survey on base/rate card pricing and pricing tools

Questions and topics Information on how sales houses determine their base TV prices (rate card prices) and what tools or software are used for pricing. Full list of questions What pricing tools/software do you use to determine your base/rate card pricing? > Are the...