by Katka Borovska | Jan 11, 2022 | Collections
General information Sector: D2C Media: Radio, social media, online Time period: 2021 Case description In the height of the pandemic, with all parties and in-person celebrations cancelled, e-cards were more popular than ever. In a heavily saturated market thortful.com...
by Katka Borovska | Jan 10, 2022 | Collections
Case description Avon – a multinational cosmetics, skin care, fragrance and personal care company – was one of the sponsors of The Voice on bTV in Bulgaria. In order to reach additional audiences, bTV decided to add radio into the media mix, on top of TV and...
by admin | Jan 7, 2022 | Business cases
Background information In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage...
