In this interview, Paul Gallagher, Global Accessibility Lead, P&G, offers an overview of P&G’s strategy and approach to web accessibility, with insights into how the FMCG giant is ensuring that people with disabilities can access, enjoy and engage with...
What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers? An...
What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches,...
Why should broadcasters embrace podcasting? Can the podcasting space help marketers with their branding campaigns? How should content creators approach YouTube be as a platform for the consumption and the discovery of podcasts? An interview with: Bryan Barletta,...
Are you curious about the performance of Netflix’s ad-supported tier nine months post-launch, how content strategies of Disney and Netflix compare, and how international approaches differ from local streaming strategies, such as those employed by UK’s...
