In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV. While ITV has made strides in promoting...
How do we create more inclusive and accessible TV and video advertising? In this episode of egta’s Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible...
Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company’s pioneering efforts in making all of their advertising messaging accessible by 2025....
The interview explores pressing topics such as the battle between linear and streaming platforms, the audio revolution, and the impact of trending technology like AI and the Metaverse. Brian also weighs in on the importance of content and distribution, and the balance...
How widespread is ad fraud? What are the dangers of tracking in digital advertising? What can the industry do to mitigate these risks? How can regulators and policymakers address this issue? An interview with: Bob Hoffman, Advertising Expert and Author, Ad Contrarian...
