What is the role of attention in media planning? What challenges does attention as a new KPI resolve, from an agency perspective? How does attention enrich the understanding of campaign success? An interview with: Nicolas Grand, SVP Transformation, Global Investment,...
Why does the media industry have such a sustained interest in the topic of attention? How has attention research evolved? What is the mission of The Attention Council in all this? An interview with: Andy Brown, Chief Executive Officer, The Attention Council Listen on...
How do we define attention, and why is the industry focussing it this now? How does television drive attention? Is there a call-to-action for the European ad industry? An interview with: Pooja Midha, EVP, General Manager, Effectv Listen on...
How will the ad market be impacted by the launch of Netflix’s ad-funded tier? Who are the likely subscribers – and what to think of the reported $65 CPM? An interview with: Richard Broughton, Executive Director and Co-Founder, Ampere Analysis Listen on Spotify Eager...
Who are the winners of the Streaming Wars? Will AVOD revenue cannibalise existing linear TV revenues? An interview with: Ian Whittaker, Founder, Liberty Sky Advisors Listen on Spotify
