What is the size of the addressable TV market? How are clients are approaching this ad format and what are their expectations? What steps are needed to scale up addressable among SME? An interview with: Dr. Oliver Vesper, Co-CEO, MD Media & Operations, smartclip...
How can brands and broadcasters create better consumer experiences and focus on consumer centricity? What are the the upcoming challenges for our industry with regards to evolving technology, measurement and consumer interaction? An interview with: Ben Jankowski,...
What are the key implications of changing media habits for sales houses and how can they react to trends of hybrid media consumption, new shopping services, screen-free media and increasing willingness of consumers to pay for media subscriptions? An interview with:...
Which key projects have kept Kantar busy this year and what are the key focus areas in 2022? Hear about Kantar’s vision for audience measurement and how the company applies its solutions worldwide, from Chile, Turkey and Canada to BARB and Project Origin in the UK. An...
What are the benefits of an advanced cross-industry OTT measurement? Are broadcasters ready to collaborate and share their data? What are the barriers and what can we learn from a successful case of broadcaster collaboration in Japan? An interview with: Aki Tsuchiya,...
