Topics tackled during this meeting: Developments in cross-platform and cross-media audience measurement Standardisation vs. proprietary measurement approaches across markets Campaign evaluation metrics and benchmarking for TV and cross-video Regulatory and governance...
Topics tackled during the meeting: Video market trends, including streaming platforms, ad spend, and the rise of CTV: market trends and effectiveness Advertising effectiveness strategies to drive engagement, brand impact, and conversions The role of data quality,...
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During this session features interactive discussion with ITV, Mediaset/Publitalia, RTL AdAlliance, DPG Media and TV4 and serves as a compliment to the live demo videos of their ad manager solutions featured in egta TV Ad Managers Showcase (available here; access for...
This expert session with Steven Golus focused on how key types of AI are transforming today’s advertising ecosystemand how AI can help unlock new commercial opportunities, enhance campaign performance, and optimise monetisation strategies across TV, audio, and digital...
