2026 Outcomes Community Meeting
In this session of the egta Outcomes Community, Sameer Modha, Commercial Measurement Innovation Lead at ITV, laid out why the window is closing for TV broadcasters to build credible outcome measurement before the digital platforms pull too far ahead. Drawing on his...
2026 Sustainability Community Meeting
Key topics covered: Two key KPIs for assessing the carbon footprint of online and offline campaigns and benchmarking media on a consistent basis, presented by Estelle Reale, Clément Cordeiro, and Quentin Le Viol (DK) Finland’s approach to applying the...
2026 Expert Group on Ad Replacement (February)
The group consists of members who are involved in the digital ad replacement of linear ads, also called DAI, Dynamic Ad Insertion. They aim to share insights, benchmark market practices, and collaborate on solutions to common challenges in measurement, pricing, and...