by Katka Borovska | Dec 3, 2021 | Business cases
About In 2017, the IAB and PwC found most podcasting ad revenues came from direct response marketers. Only 27% came from brand advertisers. Over the next five years, brand advertising in podcasts has grown twice as fast as direct response. As of 2020, brand marketer...
by Warren O'Donnell | Dec 3, 2021 | Accessibility - resources
To mark the United Nations World Day of Disabled Persons on 3 December 2021, the advertising industry in France published a ‘Guide to Best Practice for Audio Description on Television Advertisements’, drawn up in consultation with organisations...
