by admin | Oct 1, 2025 | Business cases
Podcasts have become more than just a daily habit – they are a powerful performance tool for brands aiming to connect with engaged audiences. With global popularity on the rise, podcasts offer a unique space where advertising drives real impact, earning trust...
by Clément MAERTENS | Sep 11, 2025 | Business cases
Young people spend around six hours a day on their smartphones, a behaviour that many find worrying – including Belgian entrepreneur Sebastien Haas, founder of the start-up Balnz (pronounced balance). He set out to find solutions to reduce screen addiction, and came...
by Eimear Kelly | Sep 11, 2025 | Business cases
In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual...
by Aurelija | Aug 25, 2025 | Business cases
Zenith Media, in partnership with audioXi, explain how they produced 245,700 unique ads for McDelivery, redefining how brands can use audio to drive intent, loyalty, and real-world sales—especially when every moment counts. Background Unlike rivals, McDelivery’s Irish...
by Aurelija | Aug 25, 2025 | Business cases
Spark Foundry, IRS+, and Foe showcase The Tastiest Election in Ireland and how they created a cultural catalyst for Cadbury Snack by leveraging radio’s unique ability to sound both local and national. Turning Political Fatigue into a Nation’s Favourite Debate In early...
by Eimear Kelly | Jul 17, 2025 | Business cases
In a major step toward modernization and efficiency, Screenforce has collaborated with TV broadcasters in the Netherlands and have launched SpotDeli, a centralized platform for submitting TV commercials. Developed by Screenforce and MediaLab, SpotDeli has become the...
