by admin | Aug 11, 2022 | Collections
General information Sector: Automotive Media: Linear TV Time period: Autumn – Winter 2021 Case description The challenge was two-fold – as a luxury vehicle and a relative newcomer to Canada, Genesis had an undeserved low brand awareness that they needed to...
by admin | Aug 11, 2022 | Collections
General information Sector: Financial Media: Linear TV and online Time period: April – December 2021 Case description The goal of this campaign was to build a solid partnership between Mediaset and insurance company Cofidis by achieving Cofidis’ goal in 2021:...
by admin | Aug 11, 2022 | Collections
General information Sector: Retail Media: Linear TV, VOD, social media Time period: December 2021 Case description For supermarkets, the holidays are a crucial time of year. With Christmas just around the corner, Albert Heijn was inspired to connect its brand values...
by admin | Aug 1, 2022 | Collections
General information Sector: Technology Media: Linear TV, VOD, social media Time period: November – December 2021 Case description The growth in smartphone penetration means that almost everyone has a camera in their pocket. Additionally, social media platforms...
by admin | May 30, 2022 | Collections
General information Sector: Public service Media: Linear TV Time period: Autumn 2021 Case description Road safety is an important social issue for Quebecers and one that fits very well with the public service nature of CBC/Radio-Canada. This context was taken into...
by Katka Borovska | May 12, 2022 | Collections
General information Sector: Media Media: Radio, VOD Time period: 2021 Case description Strim is a Norwegian streaming service that has established itself in its local market as a provider that gathers TV channels and streaming services in one place, making it easier...
