by Katka Borovska | Feb 12, 2022 | Collections
General information Sector: Electronics Media: Radio, podcast, digital Time period: March – May 2021 and December 2021 – February 2022 Case description Fujifilm wanted to position itself as a high-tech brand for medical imaging instruments. Atresmedia, therefore,...
by Katka Borovska | Jan 12, 2022 | Collections
General information Sector: Retail/FMCG Media: Radio, TV, online Time period: November – December 2021 Case description Major European retailer, Lidl, wanted to promote and increase awareness of its Deluxe product range, drive in-store traffic and convince...
by Katka Borovska | Jan 11, 2022 | Collections
General information Sector: D2C Media: Radio, social media, online Time period: 2021 Case description In the height of the pandemic, with all parties and in-person celebrations cancelled, e-cards were more popular than ever. In a heavily saturated market thortful.com...
by Katka Borovska | Jan 10, 2022 | Collections
Case description Avon – a multinational cosmetics, skin care, fragrance and personal care company – was one of the sponsors of The Voice on bTV in Bulgaria. In order to reach additional audiences, bTV decided to add radio into the media mix, on top of TV and...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Insurance Media: Radio, OOH Time period: 2021 Case description In the UK, over 2,220 teens of driving age died, or were seriously injured, on the roads in 2020, seven times more than teen deaths due to drugs abuse. 71% of fatal crashes...
by Katka Borovska | Dec 12, 2021 | Collections
General information Sector: Cosmetics Media: Radio, Podcast Time period: 2021 Case description Lancôme and Radio Monte Carlo created together SKIN STORIES, a podcast dedicated to secrets and innovation around skin and skincare, led by renowned dermatologists and...
