Hybrid gamified activation boosts retailer’s KPIs

Hybrid gamified activation boosts retailer’s KPIs

General information Sector: Retail Media: VOD platform, socail media Time period: 2 – 5 July 2022 Case description As part of the global partnership between the Euratechnologies incubator and the France Télévisions Group, and as part of FranceTV...
360 branded content campaign: The Perfect Picture

360 branded content campaign: The Perfect Picture

General information Sector: Electronics Media: Linear TV, online, social media Time period: 2015 to present Case description Together with producer ITV Studios Netherlands, Media Content House, and partners Canon, Kamera Express and Profotonet, Ad Alliance created one...
Glow up Ireland: The beauty of great content

Glow up Ireland: The beauty of great content

General information Sector: Retail (beauty/cosmetics) Media: Linear TV, online, social media Time period: Sept-Oct 2022 Case description RTÉ delivered a unique content partnership for Boots and Mediacom with bespoke native and digital activation built on the platform...
Rebranding on radio…on the sea

Rebranding on radio…on the sea

General information Sector: Tourism Media: Radio, digital, TV Time period: 2022 Case description The Italian cruise line Costa Crociere has a long history of luxury travels dating back to year 1854. Following a standstill in operations in 2020 and 2021 due to the...