by admin | Jan 15, 2023 | Collections
General information Sector: Food & Drink Media: Linear TV, online, social media Time period: February – June 2022 Case description Since 2015, McDonald’s has offered children’s books in its Happy Meals, making it a key player in the distribution...
by admin | Jan 15, 2023 | Collections
General information Sector: FMCG Media: Linear TV, online, influencer Time period: from 2019 to 2021 (during 3 seasons of TV docu-reality Il Collegio) Case description The feminine hygiene brand Lines wanted to reach the younger audience to boost brand awareness...
by admin | Jan 15, 2023 | Collections
General information Sector: Automotive Media: Linear TV, VOD Time period: January – February 2022 (9 weeks) Case description The programme Sergio Over De Grens follows renowned three-Michelin-star chef Sergio Herman on his journey around the world, to discover...
by Katka Borovska | Jan 12, 2023 | Collections
Case description The joint initiative “Werbewunder Radio” (The miracle of advertising on radio) is a cooperation between ORF-Enterprise, RMS Radio Marketing Service, Marx Tonkombinat Arbeitergasse (sound studio) and the Creativ Club Austria whose aim is to strengthen...
by admin | Jan 11, 2023 | Collections
General information Sector: Culture & education Media: CNBC TV, CNBC.com and NBCUniversal Catalyst’s social handles (Facebook, Twitter, LinkedIn, Instagram) Time period: March – June 2022 Case description The client, Ithra (The King Abdulaziz Center for...
by admin | Jan 11, 2023 | Collections
General information Sector: Home & Garden Media: Linear TV Time period: 2019 – 2022 (4 years) Case description Homefire is a smokeless coal, fire log and firewood manufacturer and supplier that has been around for 30 years but had never previously advertised...
