by Iris Weissbuch | Apr 30, 2021 | Business cases
Background information This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the...
by Iris Weissbuch | Apr 16, 2021 | Business cases
Background information In this week’s egtabite, we explore BrandAid – a new tool developed by Ad Alliance and DATA Alliance in Germany. The AI-based tool is built for automated, cross-genre advertising impact analysis, capable of advising the customer and...
by Iris Weissbuch | Apr 2, 2021 | Business cases
Background information In the aftermath of the first lockdown in 2020, when advertisers carefully looked forward to deconfinement and were eager to get back to business, FranceTV Publicité sought to support its partners with an innovative solution. This week’s...
by Iris Weissbuch | Mar 19, 2021 | Business cases
Background information In this week’s egtabite we take a look at RTÉ’s new cross-media research & planning tool launched earlier in 2021. The tool is capable of quantifying the total audience reached by any combination of RTÉ’s platforms and channels, whether it...
by Iris Weissbuch | Mar 5, 2021 | Business cases
Background information Is personalised TV advertising the key in the fight against the GAFAs? With this question in mind, this week’s egtabite dives into the world of addressable TV advertising and a recent research project by SBS Belgium, Vlerick Business School and...
