by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information The aim of the campaign is to introduce the versatility and functions of the historic and iconic ”Canta Tu Karaoke” by the toy brand Giochi Preziosi. ‘’Canta Tu’’, also in its special edition “Canta Tu Maradona Edition” is a complete...
by Iris Weissbuch | Sep 18, 2023 | Business cases
The background Atmedia’s campaign was inspired by the 105th edition of the Giro d’Italia, which kicked off in Budapest, Hungary. To mark the occasion, Atmedia’s Radio 1 organised its first Grand Bike Challenge as part of the morning show, Balázsék. The...
by Iris Weissbuch | Sep 18, 2023 | Business cases
Background information In this business case, we bring to light the inspirational path that Austrian public radio station, FM4, and Lindner have taken in order to raise awareness and create a positive youthful brand image within the more conservative sector of...
by Iris Weissbuch | Nov 12, 2021 | Business cases
Background Information This week’s egtabite puts the spotlight on an out-of-the-box initiative for the promotion of The Masked Singer TV show, launched by Ad Alliance and RTL in collaboration with the Dutch supermarket chain Albert Heijn (AH). The Masked Singer...
by Iris Weissbuch | Oct 15, 2021 | Business cases
Background information In September, Channel 4 launched their ambitious “Black to Front” campaign, demonstrating the British public service broadcaster’s continued commitment to challenging the status quo and driving positive change when it comes to Black...
