by Iris Weissbuch | Oct 1, 2021 | Business cases
The topic of this week’s egtabite is Sweden’s TV4 new self-service platform, launched earlier this year. The platform, called Advanced TV, allows all advertisers and agencies to book TV spots directly via an online platform. “Our aim is to automate and simplify, to...
by Iris Weissbuch | Sep 3, 2021 | Business cases
Background information In this first egtabite after the summer holiday, we step into the metaverse. In July, UK’s ITV launched a brand new, high-octane, Saturday night game show called The Void. Alongside the new show, which studio prides itself of an enormous water...
by Iris Weissbuch | Jun 25, 2021 | Business cases
Background information This week’s egtabite invites you to add your voice to the first-ever industry-wide Global Census on Diversity, Equity and Inclusion (DEI) – an initiative led by the World Federation of Advertiser (WFA). Global DEI Census is live – add your voice...
by Iris Weissbuch | May 28, 2021 | Business cases
Bckground information In this week’s egtabite, we go to the Netherlands, where the Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, has appointed Ipsos and Kantar to build a new integrated total media audience measurement...
by Iris Weissbuch | May 14, 2021 | Business cases
Background information This week’s egtabite gives us a peek into the latest update of The Global TV Deck. This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating...
