by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information An Irish leading media sales house, Media Central, orchestrated a complex support campaign dedicated to the Irish Women’s football National team, during the World Cup of 2023. The sales house teamed up with the broadcaster and telecommunications...
by Iris Weissbuch | Nov 20, 2023 | Business cases
Background information RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a...
by Iris Weissbuch | Oct 26, 2023 | Business cases
Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background For two weeks in August 2023, NRJ Global organized an epic Summer tour, made up of “NRJ Villages” all around the French coast. NRJ partnered with several brands including Basic-Fit, O2, La Poste Mobile, insurance MAAF as well as non-profit organisation...
by Iris Weissbuch | Oct 17, 2023 | Business cases
Background information Dromos 89,8 radio station, in collaboration with anytime, a subsidiary of Interamerican, and a leading company in the insurance market in Greece, has put in place a brand-building campaign of ten full summer days. The campaign format was set as...
