by Iris Weissbuch | Apr 25, 2024 | Business cases
Background information Following a common understanding that emotional engagement is becoming a more important metric to advertisers, South African sales house – Kagiso Media created NextGen Neuro. Neuro science offers the opportunity to unpack real emotional...
by Iris Weissbuch | Apr 25, 2024 | Business cases
Background information Listen & Feel is a two editions research focused on the power of audio. In 2021, the first edition tackled the measurement of the emotional impact of audio ads. The second addition, that took place between March 29th and April 9th 2023,...
by Iris Weissbuch | Mar 21, 2024 | Business cases
The background The “Zomerhit” project by Radio2 has been a tradition since 1973, featuring activities for all age groups, local artists’ concerts and more. During July and August 2023, Var collaborated with VRT MAX for a live summer event at the beach featuring...
by Iris Weissbuch | Mar 21, 2024 | Business cases
Background information In this business case study, we discuss the 1st of May long ‘’DIY weekend’’ organized by Radio2, a Belgian radio channel operated by VRT (the Flemish public broadcaster). A long weekend is indeed the perfect time to indulge in DIY activities...
by Iris Weissbuch | Jan 26, 2024 | Business cases
Background information AudioStack is an international technology provider specializing in innovative AI-based audio production. RMS is the biggest private radio sales house in Germany. In a groundbreaking move for the German advertising market, RMS has entered into a...
