by Iris Weissbuch | Jan 26, 2024 | Business cases
The background Caterpillar is a drive-time afternoon radio show broadcast live by Rai Radio2 since 1997. It is hosted by Massimo Cirri and Sara Zambotti, with listeners participating from all over the world. It deals with the news and the current issues in a light and...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information Côte d’Or, the renowned Belgian brand, marked its 140th anniversary in 2023 with a vibrant radio advertising campaign. Seeking to commemorate this historic milestone, the brand collaborated with Nostalgie radio station, aligning perfectly...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In an era dominated by digital interactions, Douwe Egberts and DPG Media Advertising took a bold step to encourage genuine conversations. The coffee brand, known for its commitment to fostering real connections, collaborated with DPG Media for...
by Iris Weissbuch | Dec 21, 2023 | Business cases
Background information In celebration of the 100th edition of the Brussels Motor Show (BMS) in 2023, Febiac, the Belgian and Luxembourg Automobile and Cycle Federation, collaborated with DPG’s Integreate to orchestrate two dynamic campaigns with Q music and...
by Iris Weissbuch | Nov 21, 2023 | Business cases
Background information Lithuanian radio station Power Hit Radio, part of TV3 media’s portfolio, collaborated with the telecommunications company Telia for a special summer campaign. A Telia 5G branded camper van served as a radio studio on wheels touring nine cities...
