by Iris Weissbuch | Feb 19, 2021 | Business cases
Background information In this week’s egtabite, we examine the future of connected TV (CTV) advertising in Europe, on the occasion of PubMatic’s recently published study on the topic. The research paper, commissioned by Video Week Research, assesses CTV...
by Iris Weissbuch | Jan 22, 2021 | Business cases
About the project In this week’s egtabite, we step into the accelerating world of esports and take an insider look at how media companies can embrace the segment. In the Czech Republic, the Prima Group built one of the largest and most modern esport studios in...
by Iris Weissbuch | Jan 8, 2021 | Business cases
Background information In this first egtabite of the new year, we look back at the recent festive season and spotlight how the Belgian media united on Christmas Eve for a unique live programme, bringing together the country’s entire population. The live show...
by Iris Weissbuch | Dec 4, 2020 | Business cases
Background information In this week’s egtabite, we take a look at Bell Media’s Strategic Audience Management (SAM) data-driven ad targeting tool. The Canadian media company introduced SAM, the Strategic Audience Management platform, in 2019 to help advertisers...
by Iris Weissbuch | Nov 6, 2020 | Business cases
Background information This week’s egtabite puts the spotlight on United Media’s latest innovation in the field of addressable advertising: VIDA (Video Dynamic Advertising). The sales house, which operates in Serbia, Croatia, Slovenia, Bosnia, Herzegovina and...
