Embracing accessibility: insights from P&G’s

by admin | Oct 9, 2024 | Accessibility - cases, Accessibility - resources, Opinion Pieces

egta spoke to Taide Guajardo, Chief Brand Officer Europe at P&G on the evolution of the conversation around accessible advertising, recent progress and the critical next steps needed to remove barriers to advertising to ensure that ads truly reach and can be...

Reframing Accessible Advertising – Flock and ISBA Launch Accessibility Toolkit

by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources

ISBA and Flock have jointly introduced REFRAME, a guide designed to assist marketers in seamlessly integrating accessibility into their advertising campaigns. The guide’s overarching goal is to inspire all advertisers to prioritize accessibility in their briefs,...

Key Insights For More Accessible Content – Research by P&G and RNIB

by Warren O'Donnell | Nov 15, 2023 | Accessibility - resources

P&G teamed up with the Royal National Institute for the Blind in the UK to conduct new research into how to ensure content is accessible to blind and partially-sighted consumers. The research aimed to identify key insights and guidelines for activation. From low...

An Introduction to Digital Accessibility – P&G Global Accessibility Team

by Warren O'Donnell | Sep 26, 2023 | Accessibility - resources

P&G’s Global Accessibility Team presents an Introduction to Digital Accessibility Paul Gallagher, Global Accessibility Lead at Procter & Gamble gives an overview of the work P&G have done on digital accessibility: what is digital accessibility and...

Josh Loebner: Advertisers should think of accessibility as a gateway to creativity

by Warren O'Donnell | May 22, 2023 | Accessibility - resources

“It’s time to embrace inclusion as a sublime differentiator that elevates your work”. — Josh Loebner, Global Head of Inclusive Design, Wunderman Thompson, March 2023 Accessibility is a long word, and in an industry that loves truncating titles – KFC,...

Clearcast: 5 things you can do now to make your ads more accessible

by admin | Mar 2, 2023 | Accessibility - resources

Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and...