by Warren O'Donnell | Nov 2, 2022 | Accessibility - resources
Following a campaign launched in 2019 by the RNIB, in 2020 a total of 12 brands launched their Christmas ad campaigns in the UK with audio description (AD). Given the growing interest in this area, the RNIB set out to evaluate if the measures taken by advertisers have...
by Warren O'Donnell | Jun 26, 2022 | Accessibility - resources, Publications
egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges. egta launched a survey in March 2022 and conducted interviews with those members who are...
by admin | Dec 15, 2021 | Accessibility - resources
The absence of subtitling on advertising videos creates a major gap between programming and advertising. Industry professionals would like to see subtitling on television commercials for the deaf and hard-of-hearing develop. French TV trade body, SNPTV, released a...
by Warren O'Donnell | Dec 3, 2021 | Accessibility - resources
To mark the United Nations World Day of Disabled Persons on 3 December 2021, the advertising industry in France published a ‘Guide to Best Practice for Audio Description on Television Advertisements’, drawn up in consultation with organisations...
by admin | Nov 15, 2021 | Accessibility - resources
HbbTV offers a powerful toolbox that can facilitate a range of access services, with the advantage that it does not predefine any concrete type of service, leaving it up to service providers to build attractive and useful services. The EBU’s HbbTV & DVB-I...
by admin | Aug 15, 2021 | Accessibility - resources
4 Sales, in collaboration with the RNIB, produced a guide to AD for advertisers. The deck includes information about audio description, why it is important and how brands can get their ad audio described. Read...
