by Iris Weissbuch | Oct 15, 2021 | Business cases
Background information In September, Channel 4 launched their ambitious “Black to Front” campaign, demonstrating the British public service broadcaster’s continued commitment to challenging the status quo and driving positive change when it comes to Black...
by Katka Borovska | Oct 8, 2021 | Business cases
The background The concept was put together in collaboration with Native (part of Havas Media) and revolves around the popular radio programme NRJ Radio Stream – broadcast on NRJ, Monday to Friday from 9pm until midnight, and hosted by the popular radio...
by Iris Weissbuch | Oct 1, 2021 | Business cases
The topic of this week’s egtabite is Sweden’s TV4 new self-service platform, launched earlier this year. The platform, called Advanced TV, allows all advertisers and agencies to book TV spots directly via an online platform. “Our aim is to automate and simplify, to...
by Katka Borovska | Sep 24, 2021 | Business cases
Who are Gen Z? Definitions of Gen Z vary but they are most commonly identified as those born between the late 1990s and the early 2000s, also often referred to as “Zoomers”. Gen Z were “born connected” – these digital natives began their lives in the internet...
by Paulina Kott | Sep 17, 2021 | Business cases
Background information In this week’s egtabite we look to Belgium, where all Belgian broadcasters and telco operators have joined forces to introduce a revised advertising model for recorded content and catch-up TV. Following the implementation of the new model,...
by Katka Borovska | Sep 10, 2021 | Business cases
About In order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing...
