by Katka Borovska | Jun 4, 2021 | Business cases
The background UCOOK is a meal kit delivery service that allows customers to order and receive weekly chef-designed meal kits. UCOOK is an established brand in South Africa, especially in bigger cities like Cape Town and Johannesburg. The brand wanted to establish its...
by Iris Weissbuch | May 28, 2021 | Business cases
Bckground information In this week’s egtabite, we go to the Netherlands, where the Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry, has appointed Ipsos and Kantar to build a new integrated total media audience measurement...
by Katka Borovska | May 21, 2021 | Business cases
About Radio is traditionally used for activation campaigns that bring short term uplifts in sales. But radio can help brands create mental availability, through high reach and continuity, and affect purchase probabilities, i.e. impacting the underlying consumer habits...
by Iris Weissbuch | May 14, 2021 | Business cases
Background information This week’s egtabite gives us a peek into the latest update of The Global TV Deck. This brand-new research collection is indispensable for marketers seeking to make the most informed decisions regarding their ad investments – illustrating...
by Katka Borovska | May 7, 2021 | Business cases
Background The COVID-19 crisis is unprecedented: it led to the cutting down of advertising budgets and therefore a decrease in media revenues. On the upside however, it also acted as an accelerator, pushing sales houses to innovate and enhance their activities and...
by Iris Weissbuch | Apr 30, 2021 | Business cases
Background information This week’s egtabite is a real treat for football fans, as we put the spotlight on a unique partnership between Sky Media and Budweiser. Budweiser has long been associated with football in the UK due to its long-standing partnerships with the...
