by Iris Weissbuch | Jan 22, 2021 | Business cases
About the project In this week’s egtabite, we step into the accelerating world of esports and take an insider look at how media companies can embrace the segment. In the Czech Republic, the Prima Group built one of the largest and most modern esport studios in...
by Katka Borovska | Jan 15, 2021 | Business cases
Cases studies of voice monetisation In this week’s egtabite we highlight selected case studies included in egta’s new publication Voice: Key insights for media companies into an emerging technology. This recent Insight digs deep into the current challenges and...
by Iris Weissbuch | Jan 8, 2021 | Business cases
Background information In this first egtabite of the new year, we look back at the recent festive season and spotlight how the Belgian media united on Christmas Eve for a unique live programme, bringing together the country’s entire population. The live show...
by Iris Weissbuch | Dec 4, 2020 | Business cases
Background information In this week’s egtabite, we take a look at Bell Media’s Strategic Audience Management (SAM) data-driven ad targeting tool. The Canadian media company introduced SAM, the Strategic Audience Management platform, in 2019 to help advertisers...
by Iris Weissbuch | Nov 6, 2020 | Business cases
Background information This week’s egtabite puts the spotlight on United Media’s latest innovation in the field of addressable advertising: VIDA (Video Dynamic Advertising). The sales house, which operates in Serbia, Croatia, Slovenia, Bosnia, Herzegovina and...
