by Iris Weissbuch | Jan 8, 2021 | Business cases
Background information In this first egtabite of the new year, we look back at the recent festive season and spotlight how the Belgian media united on Christmas Eve for a unique live programme, bringing together the country’s entire population. The live show...
by Iris Weissbuch | Dec 4, 2020 | Business cases
Background information In this week’s egtabite, we take a look at Bell Media’s Strategic Audience Management (SAM) data-driven ad targeting tool. The Canadian media company introduced SAM, the Strategic Audience Management platform, in 2019 to help advertisers...
by Iris Weissbuch | Nov 6, 2020 | Business cases
Background information This week’s egtabite puts the spotlight on United Media’s latest innovation in the field of addressable advertising: VIDA (Video Dynamic Advertising). The sales house, which operates in Serbia, Croatia, Slovenia, Bosnia, Herzegovina and...
