egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from...
egta’s Market Intelligence Meeting focuses on topics related to TV effectiveness, measurement, attribution, attention and innovative research. See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta...
The event offers an overview of the latest developments in total TV audience measurement in Austria, Finland, Germany, Italy, Switzerland, UK and US. The post-event materials (presentations and videos) are available for egta TV members and the participants to the...
