egta’s CEOs’ & Top Execs’ Summit gathering over 200 senior decision-makers from across Europe and beyond, all responsible for the monetisation of content, optimisation of revenues and advertising sales on behalf of major broadcasters. Discover the insights from...
Paramount and MSG showcased a part of their extensive research initiative – the Science of Sponsorship – analysing 50+ popular TV shows and 250+ brands. The talk focused on effective TV sponsorships and strategies for successfully leveraging brand assets....
This Online Talk focused on the insights into Altman Solon’s study on the Total TV advertising landscape in the US and Europe. Restricted content You are unauthorized to view this content. Please log in or contact the egta...
egta’s Market Intelligence Meeting focuses on topics related to TV effectiveness, measurement, attribution, attention and innovative research. See agenda Restricted content You are unauthorized to view this content. Please log in or contact the egta team. Username...
The event offers an overview of the latest developments in total TV audience measurement globally as well as in Belgium, France, Netherlands, Spain, Sweden, UK and US. See agenda Restricted content You are unauthorized to view this content. Please log in or contact...
