This session covered the main highlights from egta’s Study Trip to NY 2022, including: U.S. media landscape and trends, streaming and unification and cross-media measurement. Restricted content You are unauthorized to view this content. Please log in or contact...
Organised by the teams of egta, CIMM, EACA, IAB Europe and WFA, the International Knowledge Exchange enables discussions and insights about the latest measurement innovations, initiatives and solutions in the US and Europe. Restricted content You are unauthorized to...
The aim of this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act. Restricted content You are unauthorized to view this content. Please log in or contact...
This informal working group gathers experts responsible for sustainability from egta member sales houses, to share on SCR issues with a focus on environmental initiatives and the fight against green-washing. The session includes contributions from ITV, RMB and France...
The workshop focused on strategies for improving employer branding and creating a workplace culture that will help you attract and retain the best talent. The session includes contributions from Channel 4, Nova Croatia, Kagiso, ITV and Careers International....
