by admin | Mar 2, 2023 | Accessibility - resources
Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and...
by admin | Feb 24, 2023 | Business cases
Building empathy through the joint forces of radio and print In this week’s egtabite, we showcase the complementarity of radio and press in a creative campaign for an unusual client. DELA as a brand faced a major challenge: to communicate positively on the delicate...
by admin | Feb 21, 2023 | EU/Regulatory
We note with interest the European Commission’s work on the proposal for a European Media Freedom Act (EMFA), in particular the principle-based approach to the audience measurement article and the transparency rules on State advertising. We observe that the text...
by admin | Feb 10, 2023 | Business cases
First 3D audio campaign in the metaverse In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and...
by admin | Feb 3, 2023 | Business cases
Background information In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for...
