by admin | Mar 10, 2023 | Business cases
Background information In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the...
by admin | Mar 3, 2023 | Business cases
Background information In this week’s egtabite we visit Spain and examine Atresmedia Publicidad’s ad product called Pantaia. First launched in 2022, the hybrid product debuted with 19 campaigns from 17 advertisers that efficiently wanted to increase the reach of...
by admin | Mar 2, 2023 | Accessibility - resources
Clearcast is known for clearing ads in the UK and helping brands advertise responsibly on TV and video platforms. They are committed to making TV ads more accessible as part of their ‘Ads for all’ campaign. Here, they offer 5 suggestions for brands and...
by admin | Feb 24, 2023 | Business cases
Building empathy through the joint forces of radio and print In this week’s egtabite, we showcase the complementarity of radio and press in a creative campaign for an unusual client. DELA as a brand faced a major challenge: to communicate positively on the delicate...
by admin | Feb 21, 2023 | EU/Regulatory
We note with interest the European Commission’s work on the proposal for a European Media Freedom Act (EMFA), in particular the principle-based approach to the audience measurement article and the transparency rules on State advertising. We observe that the text...
