by admin | Jan 27, 2023 | Business cases
Generation Audio In this week’s egtabite, we take a closer look at Radiocentre UK’s newest research – Generation Audio. This study examines the drivers behind continued growth in the audio landscape – for both listeners and advertisers – identifying the...
by admin | Jan 20, 2023 | Business cases
Background information A new study proving the efficiency of TV as an advertising medium is the topic of this week’s egtabite. When 1002 respondents in Switzerland were surveyed about the characteristics of different advertising vehicles, the results showed that out...
by admin | Jan 16, 2023 | Collections
General information Sector: Banking Services, Automotive, Food & Beverage (Clients: Intesa Sanpaolo, Gruppo Koelliker, Latteria Soresina, Consorzio di Tutela IGP Patata del Fucino, Consorzio Pecorino Romano) Media: Linear TV, BVOD Time period: January to March...
by admin | Jan 16, 2023 | Collections
General information Sector: Multiple (Clients: Boots, Co-op, Giffgaff, Go Compare, Lidl, Nationwide Building Society, Vodafone) Media: Linear TV, VOD Time period: 7th October 2022 Case description Channel 4 partnered with Boots, Co-op, Giffgaff, Go Compare, Lidl,...
by admin | Jan 16, 2023 | Collections
General information Sector: FMCG Media: VOD Time period: September 2022 Case description ‘More Than Meats The Eye’ is a short-form native video cookery series created by RTÉ for Mindshare & Knorr. There were five episodes of between 8-10 minutes each...
