by admin | Feb 10, 2023 | Business cases
First 3D audio campaign in the metaverse In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and...
by admin | Feb 3, 2023 | Business cases
Background information In this week’s egtabite we visit Canada, where Rogers Sports & Media worked with the sexual wellness product brand Lovehoney to raise brand awareness and help normalise the product category. To do this effectively, Rogers had to account for...
by admin | Feb 1, 2023 | Publications
About the report Technology can simplify, accelerate, and maximise the efficiency of processes, resulting in many benefits for businesses. One of the most significant trends in the radio industry is automation, as it represents a real opportunity for the business by...
by admin | Jan 30, 2023 | Collections
General information Sector: Automotive Media: Linear TV, online, social media Time period: Spring 2022 Case description Volvo wanted to align its brand with sustainable, eco-friendly messaging and content to showcase the role that Volvo plays in supporting Canadian’s...
by admin | Jan 30, 2023 | Collections
General information Sector: Direct-to-consumer Media: Linear TV, online, social media Time period: October 2021 (4 weeks) Case description Every year, Europeans get rid of 4 million tons of textiles – 80% of them are thrown away in household waste and end up...
