by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
by admin | Apr 15, 2024 | Publications
About the report The rapid acceleration of AI development has sparked both excitement and uncertainty across the media and advertising landscapes. We’re thrilled to release our latest snapshot – The Age of AI: Implications & Early Opportunities. This...
by admin | Feb 1, 2023 | Publications
About the report Technology can simplify, accelerate, and maximise the efficiency of processes, resulting in many benefits for businesses. One of the most significant trends in the radio industry is automation, as it represents a real opportunity for the business by...
by admin | Jan 2, 2023 | Publications
About the publication Discover inspiring examples of collaboration between advertisers, agencies, and the creative departments of TV sales houses from various markets, across Europe and beyond. The collection explores creativity and collaboration, and highlights...
by admin | Jul 1, 2022 | Publications
About the publication Are you looking for solid business cases and the most innovative success stories that radio and audio offer? This unique interactive publication was designed to inspire sales houses, clients and agencies with examples of creativity at its best...
by Warren O'Donnell | Jun 26, 2022 | Accessibility - resources, Publications
egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges. egta launched a survey in March 2022 and conducted interviews with those members who are...
