by admin | Jan 13, 2025 | Publications
This collection of cases is a celebration of the great work radio and audio can do, and the powerful contribution they make to the broader creative ecosystem. For brands, this serves as both inspiration and a call to action – to collaborate with radio and audio...
by admin | Jan 6, 2025 | Publications
egta is delighted to present the fourth edition of its Creative Multiplatform TV Case publication. In this edition, we are proud to highlight three pivotal categories that reflect the evolving and impactful nature of television advertising: these themes showcase the...
by admin | Dec 9, 2024 | Business cases, Publications
About the report This report, published in December 2024, explores how AI is impacting radio, audio companies, and advertising sales houses. This publication focuses on concrete case studies, showcasing how mainly radio companies but also other relevant actors are...
by admin | Apr 15, 2024 | Publications
About the report The rapid acceleration of AI development has sparked both excitement and uncertainty across the media and advertising landscapes. We’re thrilled to release our latest snapshot – The Age of AI: Implications & Early Opportunities. This...
by admin | Feb 1, 2023 | Publications
About the report Technology can simplify, accelerate, and maximise the efficiency of processes, resulting in many benefits for businesses. One of the most significant trends in the radio industry is automation, as it represents a real opportunity for the business by...
by admin | Jan 2, 2023 | Publications
About the publication Discover inspiring examples of collaboration between advertisers, agencies, and the creative departments of TV sales houses from various markets, across Europe and beyond. The collection explores creativity and collaboration, and highlights...
