by admin | Apr 3, 2022 | Publications
About the report Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube? Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV...
by admin | Jan 23, 2022 | Publications
About the publication Are you all ears to discover the most innovative success stories that radio and audio have to offer? The egta team has released a Collection of Creative Radio and Audio Campaigns to inspire sales houses, clients and agencies with examples of...
by admin | May 2, 2021 | Publications
About the publication The collection explores creativity at its finest, branded content, navigating the crisis and tech-driven innovations. While the cases in this publication have been categorised into different sections, they are often multifaceted and bridge more...
by admin | Dec 1, 2020 | Publications
About the report As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix. Voice does...
by admin | Oct 1, 2020 | Publications
About the report While addressable TV can be very profitable for broadcasters, it also presents several challenges from the tech, business, and legal points of view. Staying relevant means that publishers must build a comprehensive tech stack to harness the power of...
by admin | Apr 18, 2020 | Publications
About the report The growing popularity of VOD services and the global shift to streaming is creating fantastic opportunities for broadcasters to become truly data driven. Detached from the legacy of the cable infrastructure, over-the-top (OTT) technologies have...
