by admin | Jul 1, 2022 | Publications
About the publication Are you looking for solid business cases and the most innovative success stories that radio and audio offer? This unique interactive publication was designed to inspire sales houses, clients and agencies with examples of creativity at its best...
by Warren O'Donnell | Jun 26, 2022 | Accessibility - resources, Publications
egta aims to raise awareness amongst its members around advertisers’ new accessibility objectives and to make sure that members are ready to take on the associated challenges. egta launched a survey in March 2022 and conducted interviews with those members who are...
by admin | Apr 3, 2022 | Publications
About the report Eager to explore which business approaches TV companies are taking when it comes to monetising broadcaster video content on YouTube? Based on an egta survey in January 2022, the publication explores various YouTube business strategies for TV...
by admin | Jan 23, 2022 | Publications
About the publication Are you all ears to discover the most innovative success stories that radio and audio have to offer? The egta team has released a Collection of Creative Radio and Audio Campaigns to inspire sales houses, clients and agencies with examples of...
by admin | May 2, 2021 | Publications
About the publication The collection explores creativity at its finest, branded content, navigating the crisis and tech-driven innovations. While the cases in this publication have been categorised into different sections, they are often multifaceted and bridge more...
by admin | Dec 1, 2020 | Publications
About the report As voice experiences increasingly permeate our daily lives, it is becoming clearer to advertisers that voice is tech’s giant next leap – transforming the way brands reach their customers, offering a brand-new channel in the marketing mix. Voice does...
