by admin | Apr 3, 2020 | Publications
About the report It is fair to say that TV advertising is experiencing a renaissance, and that egta members have innovated more than ever in the last two years to reinvent their businesses and make their offer more attractive. As the evolution from television to video...
by admin | Oct 10, 2019 | Publications
About the report The main objectives of this publication are first to clearly define what advanced audience buying in the context of TV is, and secondly, to outline potential directions for the future development of audience buying with regards to building a business...
by admin | Oct 1, 2019 | Publications
About the publication With this interactive report, egta explores creativity in its various forms and showcase best practice from over 40 markets. The publication presents examples of campaigns, ad formats, sales offers and solutions showcasing both client-centric and...
by admin | Jun 15, 2019 | Publications
About the report egta has designed this report to help its members as they develop their podcast strategies. This publication offers explanations as well as an overview of factors that drive interest and investments in podcasting. The aim is to help radio broadcasters...
