Questions and topics To help TV and radio companies navigate the ad technology space, egta launched a questionnaire to update the AdTech navigator platform. Full list of questions egta collected the following information from members: Which facets of their company’s...
Questions and topics The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an...
Questions and topics This survey looks into addressable advertising on connected TVs on both linear and live-streaming/VOD/OTT in relation to targeting, sales, measurements and reporting. Full list of questions Questions included in the survey: Do you sell addressable...
Questions and topics This survey looks at the 2019/20 levels of governmental/state/public sector TV advertising expenditures in egta member markets, including a split between regular informational campaigns and Covid-related campaigns. Full list of questions Questions...
Questions and topics With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers. Full list of questions Questions included...
