Survey on VOD strategies, collaboration, and evolution in viewing

Survey on VOD strategies, collaboration, and evolution in viewing

Questions and topics With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers. Full list of questions Questions included...
Survey on VOD strategies, collaboration, and evolution in viewing

Survey on sales house structure

Questions and topics An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions. Full list of questions Questions included in the survey: Is your sales house integrated within the...
Survey on VOD strategies, collaboration, and evolution in viewing

Survey on unsold inventory

Questions and topics This request gathers information on sell-out rates, the impact of seasonality and Covid-19, and strategies adopted to prevent nad/or deal with unsold inventory. Full list of questions Questions included in the survey: What is the average (daily)...
Survey on VOD strategies, collaboration, and evolution in viewing

Survey on total video campaign information

Questions and topics This request gather market-level data on average TV and online video campaigns to help benchmark what a total video campaign looks like in different countries. Full list of questions Questions included in the survey: Total video campaign budget...
Survey on VOD strategies, collaboration, and evolution in viewing

Survey on food advertising on kid’s content

Questions and topics This request looks into ideas, best practice and legal rules on food advertising (particularly HFSS food) around childrens’ content. Full list of questions Questions included in the survey: Have you recently refused any campaigns for “unhealthy...