Questions and topics A collection of information and examples of promotional activities undertaken by TV sales houses towards clients. Full list of questions Questions included in the survey: Do you send out some form of publication to inform clients about your offer...
Questions and topics This survey looks at how sales houses price multi-branded TV advertising spots. It also looks at what exceptions are in place for certain kinds of advertisers, the extent to which these exceptions are exploited and how sales houses are responding...
Questions and topics In this survey, we are looking for information on the availability of automated tools/portals provided by sales houses which allow their clients to plan, book, report TV and other media campaigns. Full list of questions Questions included in the...
Questions and topics To help TV and radio companies navigate the ad technology space, egta launched a questionnaire to update the AdTech navigator platform. Full list of questions egta collected the following information from members: Which facets of their company’s...
Questions and topics The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an...
