Questions and topics This request looks at commercial initiatives taken by sales houses to encourage and highlight responsible corporate communications. Full list of questions Questions included in the survey: General Are the topics of “responsible and...
Questions and topics The compilation investigates how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid. Full list of questions...
Questions and topics This request looks at sports viewing trends after various live sports has returned to the TV screen, in particular if there are indications that the lack of spectators/atmosphere at stadiums has affected TV viewing figures negatively? Full list of...
Questions and topics As a consequence of Covid-19, sales houses around Europe and beyond had to cancel their annual ‘screenings’ (or “back to business” events) – the B2B events where clients are introduced to new and existing advertising formats, and new programmes...
Questions and topics This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns. Full list of questions Questions included in the survey: Do you sell linear TV campaigns based on cost of thousands of...
