Questions and topics This survey looks into addressable advertising on connected TVs on both linear and live-streaming/VOD/OTT in relation to targeting, sales, measurements and reporting. Full list of questions Questions included in the survey: Do you sell addressable...
Questions and topics This survey looks at the 2019/20 levels of governmental/state/public sector TV advertising expenditures in egta member markets, including a split between regular informational campaigns and Covid-related campaigns. Full list of questions Questions...
Questions and topics With this survey, we are focusing on VOD monetisation strategies (particularly shifts from AVOD to SVOD models), business models, collaboration with other platforms and evolutions in viewer/user numbers. Full list of questions Questions included...
Questions and topics An overview of how egta members are organised internally. For example, who has an in-house creative entity dedicated to special solutions. Full list of questions Questions included in the survey: Is your sales house integrated within the...
Questions and topics This request gathers information on sell-out rates, the impact of seasonality and Covid-19, and strategies adopted to prevent nad/or deal with unsold inventory. Full list of questions Questions included in the survey: What is the average (daily)...
