2020 The impact of COVID: egta Strategy Toolkit

2020 The impact of COVID: egta Strategy Toolkit

Questions and topics Early on during the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This...
2020 The impact of COVID: egta Strategy Toolkit

Survey on VOD ad tech solutions

Questions and topics The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms. Full list of questions Questions included in the survey: Which solutions/systems/providers do you use to monetise content on your...
2020 The impact of COVID: egta Strategy Toolkit

Survey on communication about the lockdown

Questions and topics egta request on exploring the communication about the end of the lockdown Full list of questions Questions included in the survey: Campaign / movie / presentation that conveys a message about “going back to normal” or “locking out” or simply the...
2020 The impact of COVID: egta Strategy Toolkit

Survey on planning and yield management software

Questions and topics Request recommending software for total video planning and yield management/price optimisation. Full list of questions Questions included in the survey: Which planning tool/software do you currently use? Please describe below: Name of software...
2020 The impact of COVID: egta Strategy Toolkit

egta adspend barometer

Questions and topics The barometer includes data for March-December 2020 Full list of questions Data included in the survey: Comparable market-level data on advertising dynamics – monthly TV ad spend per market in 2020 vs 2019 Trends in key advertising sectors –...