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EGTABITES (CASE STUDIES)

 

Great case studies available here!
Having access to a rich and highly diversified benchmarking pool seems to be the service that egta members appreciate the most. In an attempt to even more effectively meet your needs, egta is happy to bring to you the egtabites!

 

» The objective? To provide all egta members with inspiring food for thought and to help grow the television and radio advertising pie!

 

» The concept? An easy to read (5 to maximum 10 minutes!)  e-mail you shall receive on Friday morning every other week (or possibly every week, if you are both a television and radio member) whose objective is to share “ideas worth spreading” with the community of senior sales houses operators.

 

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egtabite 188: Using the power of radio as a force for good

29 September 2017

Company(ies): IP Belgium, Happiness

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egtabite 186: Samsung & KPN Find The Phone

15 September 2017

Company(ies): 538, Talpa, Samsung, KPN

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egtabite 184: egta's CEO survey

7 July 2017

Company(ies): 118 senior executives from egta member companies

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egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power!

30 June 2017

Company(ies): SevenOne Media, El Cartel Media, ARD-Werbung SALES & SERVICES, Discovery Communications Deutschland, ServusTV, Visoon Video Impact, Disneymedia+, Sky Media, MIP Deutschland, Sport1 Media

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egtabite 181: Less is More – Aldi Nord and South for the first time on TV together

16 June 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben, Aldi

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egtabite 180: Absolute and Wickes put power tools on the air

2 June 2017

Company(ies): Absolute Radio, Wickes

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egtabite 178: The future is here, and the future is audio!

19 May 2017

Company(ies): Radiocentre, Amazon

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egtabite 176: Radio Contact and IKEA create a true FOMO moment

5 May 2017

Company(ies): IP BE, IKEA, Radio Contact

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egtabite 172: Engaging fans and making the most of the complementarity between radio and social media

7 April 2017

Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea

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egtabite 169: Virtual reality

17 March 2017

Company(ies): Discovery Eurosport TF1 TV4 FTP

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egtabite 168: “Alexa, tell me the future of radio!”

10 March 2017

Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media

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egtabite 167: Placing McCafé Moments at the heart of TV conversations

3 March 2017

Company(ies): Channel 4, Mc Donlad's, OMD, The Outfit

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egtabite 166: Radio hacked to promote a 4G mobile network

24 February 2017

Company(ies): Voskhod, Motive

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egtabite 165: Winning friends and influencing people: a creative approach to the commercial break

17 February 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben

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egtabite 162: Radio - getting personal

27 January 2017

Company(ies): A million Ads

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egtabite 154: Campaign shows how digital sounds better with radio

2 December 2016

Company(ies): Var, Touring, Safeshops.be

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egtabite 153: The impact of sponsorship: three case studies from Belgium

25 November 2016

Company(ies): Medialaan, Lidl, Diesel, Dash

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egtabite 152: Radio: The Brand Multiplier

18 November 2016

Company(ies): Radiocentre

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egtabite 151: TV makes a play for the pure players

11 November 2016

Company(ies): Atres, Amazon, Trivago, KAYAK, Zalando, eDarling, Meetic and Showroomprive.com

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egtabite 149: Bringing product placement to life: a B2B case study from RTP

28 October 2016

Company(ies): RTP, Millennium BCP, Jerónimo Martins/Pingo, Doce, Sumol + Compal Unicer, Unilever

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egtabite 148: World Television Day – the opportunity for a creative B2B action

14 October 2016

Company(ies): RTÉ, GroupM, Core, Vizeum and Carat

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egtabite 147: Native advertising in podcasts proves highly effective

7 October 2016

Company(ies): MTG Radio, Lärarjouren (Teachers Pool)

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egtabite 146: You know that you can, with TV sponsorship!

30 September 2016

Company(ies): Gazprom Media, TNT, MTS

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egtabite 145: The Sound Drop – a new music platform for emerging artists

23 September 2016

Company(ies): Pepsi Co., iHeartMedia

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egtabite 144: Television: King of the media for ROI, shop traffic and sales

16 September 2016

Company(ies): Screenforce Finland, Dagmar

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egtabite 139: R-Force: radio strikes back

1 July 2016

Company(ies): IP Belgium

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egtabite 133: RTL and Renault: EXTREME ROADTRIP

13 May 2016

Company(ies): RTL, Renault

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egtabite 127: Want results? Just add radio!

25 March 2016

Company(ies): Cumulus Media, Westwood One

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egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers

26 February 2016

Company(ies): Rai Pubblicità, Rai Radio 2

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egtabite 113: Chameleon.fm: radio in full colour

27 November 2015

Company(ies): EMG, karnaval.com

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egtabite 112: The evidence is compelling: millennials love TV!

20 November 2015

Company(ies): egta, broadcasters

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egtabite 111: Make some noise for charity

13 November 2015

Company(ies): Global

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egtabite 110: Case study: how a pure-player benefits from addressable TV

6 November 2015

Company(ies): notonthehighstreet.com

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egtabite 105: Pedigree: barking mad?

2 October 2015

Company(ies): Pedigree

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egtabite 103: An uncontrollable desire to sing!

18 September 2015

Company(ies): Nostalgie

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egtabite 102: Be Neuro, Be Effective

11 September 2015

Company(ies): Atresmedia Publicidad, Brain House Institute

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egtabite 101: Radio: more than just telling its story

4 September 2015

Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen

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egtabite 99: The power of advertising for the greater good

3 July 2015

Company(ies): Goodvertising Agency

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egtabite 82: TV and radio: the Gods and Kings of brand communication

13 February 2015

Company(ies): Rai Pubblicità, 20th Century Fox

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egtabite 81: The Power of Sound

6 February 2015

Company(ies): iHeartMedia

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egtabite 78: SevenOne Media - Implementing branded entertainment with success

16 January 2015

Company(ies): SevenOne Media, Fiat, LÓreal

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egtabite 75: Fish where the fish are!

28 November 2014

Company(ies): Radio ENERGY (NRJ) Russia

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egtabite 73: Big ideas for little listeners

14 November 2014

Company(ies): MyRadio

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egtabite 71: Radio. It's a love thing!

31 October 2014

Company(ies): Commercial Radio Australia

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egtabite 69: Radio on web-TV - how to get it spot on

17 October 2014

Company(ies): NRJ Belgium

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egtabite 60: Radio Forever, rewarding creativity

20 June 2014

Company(ies): Medialaan

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egtabite 56: Now that’s what I call ROI! Radio’s new story

9 May 2014

Company(ies): Clear Channel, Nielsen Catalina Solutions

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egtabite 44: Radio theatre of mind

14 February 2014

Company(ies): egta, broadcasters

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egtabite 43: Spot delivery in Dmat

7 February 2014

Company(ies): Spot

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egtabite 42: Into the golden era

31 January 2014

Company(ies): egta, broadcasters

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egtabite 41: Get it on the Radio!

23 January 2014

Company(ies): VAR

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egtabite 38: 538 and transavia: making friends and moving people

13 December 2013

Company(ies): 538 Group, Transavia

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egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer

15 November 2013

Company(ies): NRJ Global, Deezer, Hotmix, Radionomy

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egtabite 32: Smart beach tour by Sky Media Network

31 October 2013

Company(ies): Sky Media Network, Smart, Leibniz, Holiday Check, Tipico

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egtabite 28: RTL II: creating success stories across every platform

4 October 2013

Company(ies): El Cartel Media, BASE

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egtabite 26 - PlayCaptcha – innovative advertising format

20 September 2013

Company(ies): Future Ad Labs

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egtabite 24: RTL Nederland's Goede Tijden Slechte Tijden

6 September 2013

Company(ies): RTL Netherlands, Samsung

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egtabite 19: Flood Emergency Radio

14 June 2013

Company(ies): MTVA

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egtabite 13: Radio creativity

26 April 2013

Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach

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egtabite 11: RMS Brand Day

12 April 2013

Company(ies): RMS, Vilsa

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egtabite 09: Radio à la carte with diy.fm

29 March 2013

Company(ies): Publisuisse

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egtabite 05: BATTLE RADIO FACTORY

1 March 2013

Company(ies): Bureau de la Radio

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egtabite 04: TF1 Connect

22 February 2013

Company(ies): TF1 Publicité

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egtabite 03: Harnessing the power of social media for radio!

15 February 2013

Company(ies): Sky Plus Estonia

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egtabite 01: M.E.D.I.A. When media agencies and sales houses join forces to better meet the needs of advertisers

1 February 2013

Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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