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EGTABITES (CASE STUDIES)

 

Great case studies available here!
Having access to a rich and highly diversified benchmarking pool seems to be the service that egta members appreciate the most. In an attempt to even more effectively meet your needs, egta is happy to bring to you the egtabites!

 

» The objective? To provide all egta members with inspiring food for thought and to help grow the television and radio advertising pie!

 

» The concept? An easy to read (5 to maximum 10 minutes!)  e-mail you shall receive on Friday morning every other week (or possibly every week, if you are both a television and radio member) whose objective is to share “ideas worth spreading” with the community of senior sales houses operators.

 

TVRadioTV & Radio
Automotive >>B2B initiatives >>Creative formats (non spot) >>E-commerce >>Fast food >>FMCG >>Measurement & data >>Neuroscience >>New platforms >>Programmatic & targeted advertising >>Promoting the medium >>Proof of effectiveness >> Social initiatives >>

egtabite 183: The German TV industry makes the show to prove TV’s attractiveness and power!

30 June 2017

Company(ies): SevenOne Media, El Cartel Media, ARD-Werbung SALES & SERVICES, Discovery Communications Deutschland, ServusTV, Visoon Video Impact, Disneymedia+, Sky Media, MIP Deutschland, Sport1 Media

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egtabite 182: Voice-activated ads – making audio spots smart and interactive

23 June 2017

Company(ies): Instreamatic

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egtabite 181: Less is More – Aldi Nord and South for the first time on TV together

16 June 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben, Aldi

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egtabite 180: Absolute and Wickes put power tools on the air

2 June 2017

Company(ies): Absolute Radio, Wickes

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egtabite 179: Quantifying the connection: premium video & brand building

26 May 2017

Company(ies): NBCUniversal, Accenture

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egtabite 178: The future is here, and the future is audio!

19 May 2017

Company(ies): Radiocentre, Amazon

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egtabite 177: A creative co-branded campaign for The (not so) Secret Life of Pets

12 May 2017

Company(ies): Rogers, Universal Pictures

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egtabite 176: Radio Contact and IKEA create a true FOMO moment

5 May 2017

Company(ies): IP BE, IKEA, Radio Contact

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egtabite 175: An advertiser-funded programming case for a personal care brand

28 April 2017

Company(ies): Régie3, Nivea

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egtabite 174: Skip FM – personalise your radio stream

21 April 2017

Company(ies): Kronehit

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egtabite 173: Eye tracking study proves the stronger impact of TV ads compared to online video

14 April 2017

Company(ies): IP Belgium

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egtabite 172: Engaging fans and making the most of the complementarity between radio and social media

7 April 2017

Company(ies): Fazer, Valio Hörppy, Mercedes-Benz, Subway, Cosmopolitan and Forsman Tea

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egtabite 171: How to attract millennials with authentic content and an innovative distribution model

31 March 2017

Company(ies): NRK, P3

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egtabite 170: Radio, a perfect match for quick service restaurant consumers

24 March 2017

Company(ies): Weswood One

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egtabite 169: Virtual reality

17 March 2017

Company(ies): Discovery Eurosport TF1 TV4 FTP

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egtabite 168: “Alexa, tell me the future of radio!”

10 March 2017

Company(ies): Amazon, Google, npr, Radioplayer, Xapp Media

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egtabite 167: Placing McCafé Moments at the heart of TV conversations

3 March 2017

Company(ies): Channel 4, Mc Donlad's, OMD, The Outfit

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egtabite 166: Radio hacked to promote a 4G mobile network

24 February 2017

Company(ies): Voskhod, Motive

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egtabite 165: Winning friends and influencing people: a creative approach to the commercial break

17 February 2017

Company(ies): SevenOne AdFactory, SevenOne Media, ProSieben

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egtabite 164: Convergence research demonstrates the impact and complementarity of FM and online audio campaigns

10 February 2017

Company(ies): RMS, McDonald's

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egtabite 163: New Value of Advertising study shows the economic and social benefits of advertising

3 February 2017

Company(ies): Deloitte

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egtabite 162: Radio - getting personal

27 January 2017

Company(ies): A million Ads

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egtabite 161: Ad Impact Booster: mastering creativity and media planning

20 January 2017

Company(ies): MEDIALAAN

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egtabite 160: open square: a new meeting place and trading space for Rai Pubblicità’s clients

13 January 2017

Company(ies): Rai Pubblicità, Salesforce

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egtabite 156: Radio and Digital: perfect ingredients for growing small businesses

16 December 2016

Company(ies): Urban Media, Boutique Bake

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egtabite 155: Boosting effectiveness with the right creative

9 December 2016

Company(ies): Thinkbox

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egtabite 154: Campaign shows how digital sounds better with radio

2 December 2016

Company(ies): Var, Touring, Safeshops.be

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egtabite 153: The impact of sponsorship: three case studies from Belgium

25 November 2016

Company(ies): Medialaan, Lidl, Diesel, Dash

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egtabite 152: Radio: The Brand Multiplier

18 November 2016

Company(ies): Radiocentre

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egtabite 151: TV makes a play for the pure players

11 November 2016

Company(ies): Atres, Amazon, Trivago, KAYAK, Zalando, eDarling, Meetic and Showroomprive.com

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egtabite 150: Hungry for radio – adapting a successful FMCG campaign to a radio specific format

4 November 2016

Company(ies): Snickers

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egtabite 149: Bringing product placement to life: a B2B case study from RTP

28 October 2016

Company(ies): RTP, Millennium BCP, Jerónimo Martins/Pingo, Doce, Sumol + Compal Unicer, Unilever

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egtabite 148: World Television Day – the opportunity for a creative B2B action

14 October 2016

Company(ies): RTÉ, GroupM, Core, Vizeum and Carat

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egtabite 147: Native advertising in podcasts proves highly effective

7 October 2016

Company(ies): MTG Radio, Lärarjouren (Teachers Pool)

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egtabite 146: You know that you can, with TV sponsorship!

30 September 2016

Company(ies): Gazprom Media, TNT, MTS

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egtabite 145: The Sound Drop – a new music platform for emerging artists

23 September 2016

Company(ies): Pepsi Co., iHeartMedia

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egtabite 144: Television: King of the media for ROI, shop traffic and sales

16 September 2016

Company(ies): Screenforce Finland, Dagmar

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egtabite 143: Wake up to the new possibilities of mobile audio: How a radio station integrated a bank into its successful app launch

9 September 2016

Company(ies): Regiocast, Volksbank Raiffeisenbanken

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egtabite 142: Television and Video: The Golden Rules of Audience Measurement

2 September 2016

Company(ies): Kantar Media

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egtabite 139: R-Force: radio strikes back

1 July 2016

Company(ies): IP Belgium

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egtabite 138: Dancing to a new beat: bringing the next generation of talent to the TV screen

24 June 2016

Company(ies): TF1, TV4

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egtabite 137: Cooking up a tasty creation with 538 and Domino’s Pizza

17 June 2016

Company(ies): Radio 538

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egtabite 136: Radiocentre UK is making marketers see radio differently

3 June 2016

Company(ies): Radiocentre

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egtabite 135: Nova TV Croatia and Spar draw new audiences to The Farm

27 May 2016

Company(ies): NovaTV

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egtabite 134: Synchronising radio and digital OOH: a campaign for the Netherlands' top insurance provider

20 May 2016

Company(ies): Mediasynced

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egtabite 133: RTL and Renault: EXTREME ROADTRIP

13 May 2016

Company(ies): RTL, Renault

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egtabite 132: Bigger is better: TV ads capture Canadians’ attention

29 April 2016

Company(ies): thinktv

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egtabite 131: NRJ In The Park: proving sponsorship works

22 April 2016

Company(ies): NRJ

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egtabite 130: Creative sponsorship: host of Your Face Sounds Familiar plays insurance super-agent

15 April 2016

Company(ies): Pro Plus

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egtabite 127: Want results? Just add radio!

25 March 2016

Company(ies): Cumulus Media, Westwood One

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egtabite 126: Research finds television advertising drives one in three visits to car dealerships

18 March 2016

Company(ies): Atresmedia

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egtabite 125: YFM: Engaging creative agencies and improving radio’s image as a premium medium and an advertising channel

11 March 2016

Company(ies): YFM

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egtabite 124: GONE: A Wayward Pines Story - enhancing FOX’s TV campaign with quality content via digital extensions

4 March 2016

Company(ies): Fox, Microsoft

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egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers

26 February 2016

Company(ies): Rai Pubblicità, Rai Radio 2

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egtabite 122: Spott by Appiness: unlocking the potential of video commerce

19 February 2016

Company(ies): Appiness

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egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready

12 February 2016

Company(ies): egta, broadcasters

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egtabite 120: The real weight of television: an inconvenient truth.

5 February 2016

Company(ies): VAB

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egtabite 119: Towards audio's first convergent currency: Germany's ma Audio hybrid measurement

29 January 2016

Company(ies): Agma

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egtabite 118: Are all TV audiences created equal? In Germany, Sky Media’s study finds that some are more equal than others.

22 January 2016

Company(ies): Sky

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egtabite 117: Growing radio's share of FMCG ad budgets over the long term

15 January 2016

Company(ies): Grupa RMF

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egtabite 116: The Netherlands publishes the first daily ratings for television content viewed online

8 January 2016

Company(ies): SKO

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egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign

11 December 2015

Company(ies): RMS, Amnet, Appnexus, Burger King

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egtabite 114 : A model initiative: RTL Nederland creates digital and social layers around Holland’s Next Top Model in order to reach out to Millennials

4 December 2015

Company(ies): RTL Nederland, Renault, Colgate

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egtabite 113: Chameleon.fm: radio in full colour

27 November 2015

Company(ies): EMG, karnaval.com

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egtabite 112: The evidence is compelling: millennials love TV!

20 November 2015

Company(ies): egta, broadcasters

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egtabite 111: Make some noise for charity

13 November 2015

Company(ies): Global

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egtabite 110: Case study: how a pure-player benefits from addressable TV

6 November 2015

Company(ies): notonthehighstreet.com

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egtabite 109: RMS and PayPal: radio drives traffic to the web!

30 October 2015

Company(ies): RMS, PayPal

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egtabite 108: One Data: improving targeting, proving efficiency and preparing for the data opportunities of the future

23 October 2015

Company(ies): TF1 Publicité

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egtabite 107: Audio Coffee: keeping drivers safe through the power of sound

16 October 2015

Company(ies): Serviceplan, Deli Star

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egtabite 106: 15%: abolishing the agency commission in Belgium?

9 October 2015

Company(ies): Medialaan

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egtabite 105: Pedigree: barking mad?

2 October 2015

Company(ies): Pedigree

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egtabite 104: The Unibroue and Les Chefs: a successful branded-content integration campaign

25 September 2015

Company(ies): CBC/ Radio-Canada

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egtabite 103: An uncontrollable desire to sing!

18 September 2015

Company(ies): Nostalgie

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egtabite 102: Be Neuro, Be Effective

11 September 2015

Company(ies): Atresmedia Publicidad, Brain House Institute

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egtabite 101: Radio: more than just telling its story

4 September 2015

Company(ies): Cumulus, iHeartMedia, Westwood One, CBS Radio, Nelonen

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egtabite 99: The power of advertising for the greater good

3 July 2015

Company(ies): Goodvertising Agency

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egtabite 98: Radio advertising: an effective and efficient driver of ROI, traffic to the web, marketing buzz and word-of-mouth

26 June 2015

Company(ies): BrandScience

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egtabite 97: VideoRange: a new programmatic online video platform from MTGx

19 June 2015

Company(ies): MTGx

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egtabite 96: Laboratoire Sonore: a new showcase for creative radio advertising

12 June 2015

Company(ies): IP France

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egtabite 95: McDonald’s touches German hearts with special ads in I’m a Celebrity...Get Me Out of Here!

5 June 2015

Company(ies): IP Deutschland, Heye OMD, OMG Fuse, McDonald’s

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egtabite 94: Stream Battle: how radio can compete with streaming services

29 May 2015

Company(ies): Kronehit

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egtabite 93: Building the bridge towards an eGRP in Switzerland

22 May 2015

Company(ies): Goldbach

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egtabite 92: Sky Radio + Shazam: bringing listeners one tap closer to Bavaria Beer

8 May 2015

Company(ies): Sky Radio, Shazam

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egtabite 91: GOsnap: leveraging the power of digital – connecting brands and social media

24 April 2015

Company(ies): MTGx

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egtabite 90: iHeartMedia steps into programmatic for terrestrial radio

17 April 2015

Company(ies): iHeartMedia

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egtabite 89: A clever hashtag to launch a new product: How Strictly Come Dancing and MTV successfully supported the launch of Fazer’s new chocolate bar

10 April 2015

Company(ies): MTV Finland, Fazer

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egtabite 88: MTG delivers double-digit sales growth for Braun shavers

27 March 2015

Company(ies): MTG, MediaCom, Braun

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egtabite 87: Radio.likemee: new listener touchpoints, new advertising possibilities

20 March 2015

Company(ies): Regiocast

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egtabite 86: Topical advertising: Brands and Valentine’s Day, a love story

13 March 2015

Company(ies): TF1 Publicité, Wilkinson

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egtabite 85: Radio ads are 3% more popular than… radio! Radio is truly the no-zap medium according to the RAB NL

6 March 2015

Company(ies): RAB

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egtabite 84: McDonald’s and Top Chef: a successful branded-content campaign

27 February 2015

Company(ies): Atresmedia, McDonald's

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egtabite 83: Unlocking the mobile market through data-over-audio

20 February 2015

Company(ies): LISNR

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egtabite 82: TV and radio: the Gods and Kings of brand communication

13 February 2015

Company(ies): Rai Pubblicità, 20th Century Fox

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egtabite 81: The Power of Sound

6 February 2015

Company(ies): iHeartMedia

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egtabite 80: Creating passion and engaging the consumer through successful brand integration

30 January 2015

Company(ies): Inter-Media

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egtabite 79: Smart radio on your wrist – platform innovation from the UK’s Radioplayer

23 January 2015

Company(ies): Radioplayer

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egtabite 78: SevenOne Media - Implementing branded entertainment with success

16 January 2015

Company(ies): SevenOne Media, Fiat, LÓreal

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egtabite 77: Christmas charity campaigns showcase successful cross-media formulas

12 December 2014

Company(ies): RTBF, RMB, VRT, VAR

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egtabite 76: Proving the effectiveness of TV advertising in a fragmented digital world. Marketing mix modelling technology by marketingQED

5 December 2014

Company(ies): MarketingQED

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egtabite 75: Fish where the fish are!

28 November 2014

Company(ies): Radio ENERGY (NRJ) Russia

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egtabite 74: Freewheel and Channel 4 present a united front on programmatic

21 November 2014

Company(ies): Freewheel, Channel 4

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egtabite 73: Big ideas for little listeners

14 November 2014

Company(ies): MyRadio

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egtabite 72: Le Jeu Connect - turning passive viewers into active and engaged consumers!

7 November 2014

Company(ies): RTL / IP Belgium

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egtabite 71: Radio. It's a love thing!

31 October 2014

Company(ies): Commercial Radio Australia

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egtabite 70: Harnessing the power of data: targeted advertising as an opportunity to monetise

24 October 2014

Company(ies): Channel 4

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egtabite 69: Radio on web-TV - how to get it spot on

17 October 2014

Company(ies): NRJ Belgium

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egtabite 68: Flemish broadcasters join forces to create second screen app Stievie

10 October 2014

Company(ies): VRT, Medialaan, SBS Belgium

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egtabite 67: Harnessing the power of digital for music

3 October 2014

Company(ies): YFM

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egtabite 66: Ground-breaking new real-time advertising offer from TF1 Publicité

26 September 2014

Company(ies): TF1 Publicité

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egtabite 65: Sky Radio Group’s innovative listening statistics app

19 September 2014

Company(ies): Sky Radio

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egtabite 64: An interactive social experience: Importing social media in real time into television and radio campaigns

12 September 2014

Company(ies): Nelonen Media

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egtabite 61: Putting the bite into TV viewing experience – what’s on the menu for the World Cup?

27 June 2014

Company(ies): egta, broadcasters

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egtabite 60: Radio Forever, rewarding creativity

20 June 2014

Company(ies): Medialaan

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egtabite 59: TV advertising pays off: proof in the form of ProSiebenSat1’s ROI- analyzer

13 June 2014

Company(ies): ProSiebenSat1

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egtabite 58: How does a leading radio broadcaster with a well-established terrestrial presence embrace digital to transform itself into a multi-platform media company?

6 June 2014

Company(ies): Spectrum Medya

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egtabite 57: Extremely successful first Twitter Amplify programme in the Netherlands by Ster, Samsung and NOS for #Sochi2014

16 May 2014

Company(ies): Ster, Samsung, NOS

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egtabite 56: Now that’s what I call ROI! Radio’s new story

9 May 2014

Company(ies): Clear Channel, Nielsen Catalina Solutions

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egtabite 55: Videoplaza’s Aunia: media owners join forces to create the first private video ad marketplace for broadcasters

2 May 2014

Company(ies): Videoplaza

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egtabite 54: Interactive audio ads: a new back channel for radio advertising

25 April 2014

Company(ies): XappMedia

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Egtabite 53: The RTL Nederland GTST: Spring Levend app creates audience engagement during the summer break with the show Goede Tijden, Slechte Tijden

18 April 2014

Company(ies): RTL Nederland

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egtabite 52: Triton Digital’s Webcast Metrics®: levelling the playing field between digital audio and traditional radio

11 April 2014

Company(ies): Triton Digital

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egtabite 51: CrossMates, a new digital format that allows consumers to communicate with their favourite TV show heroes

4 April 2014

Company(ies): Applicaster

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egtabite 50: Giving radio a face: social meets broadcast in MTG's new radio app

28 March 2014

Company(ies): MTG Radio, MTGx

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egtabite 49: RTÉ launches digital only content with We need to talk about Ireland St. Patrick’s Day live broadcast

21 March 2014

Company(ies): RTÉ

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egtabite 48: One Media Sales – smart thinking behind a new sales house launch

14 March 2014

Company(ies): One Media Sales

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egtabite 47: Insomny coffee by Canal+ : A B2C campaign around the creation of a coffee brand to promote VOD

7 March 2014

Company(ies): Canal+, Buzzman

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egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio

28 February 2014

Company(ies): RMS, AS&S

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egtabite 45: Re-thinking the efficiency of classical ad breaks

21 February 2014

Company(ies): Publiespaña

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egtabite 44: Radio theatre of mind

14 February 2014

Company(ies): egta, broadcasters

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egtabite 43: Spot delivery in Dmat

7 February 2014

Company(ies): Spot

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egtabite 42: Into the golden era

31 January 2014

Company(ies): egta, broadcasters

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egtabite 41: Get it on the Radio!

23 January 2014

Company(ies): VAR

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egtabite 40: A very special B2B dinner by TV3 Sweden

17 January 2014

Company(ies): TV3

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egtabite 38: 538 and transavia: making friends and moving people

13 December 2013

Company(ies): 538 Group, Transavia

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egtabite 37: Interactive and synchronised ad spot with IP Belgium’s Connect

6 December 2013

Company(ies): IP Belgium, Lay's

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egtabite 36: Strengthening brand recognition: an advertising jingle turned into a song

29 November 2013

Company(ies): IP Belgium, eggo

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egtabite 35: World Television Day 2013 - Thank you!

22 November 2013

Company(ies):

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egtabite 34: NRJ Global & partners: Adiopack – packaging the digital radio offer

15 November 2013

Company(ies): NRJ Global, Deezer, Hotmix, Radionomy

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egtabite 33: When an entire industry joins forces to promote advertising: "Publicidad Si!" Made in España

8 November 2013

Company(ies):

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egtabite 32: Smart beach tour by Sky Media Network

31 October 2013

Company(ies): Sky Media Network, Smart, Leibniz, Holiday Check, Tipico

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egtabite 31: Promoting the medium of radio and giving the spotlight to young media planners

25 October 2013

Company(ies): VAR

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egtabite 30: All 21: Publitalia '80 simultaneously airs 60 second spot on all its channels

18 October 2013

Company(ies): Publitalia'80

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egtabite 28: RTL II: creating success stories across every platform

4 October 2013

Company(ies): El Cartel Media, BASE

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egtabite 27: Snapshots: a new behavioural planning tool for Radio

27 September 2013

Company(ies): Radiocentre

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egtabite 26 - PlayCaptcha – innovative advertising format

20 September 2013

Company(ies): Future Ad Labs

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egtabite 25: Lagardère’s second-screen companion app for radio

13 September 2013

Company(ies): Lagardère

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egtabite 24: RTL Nederland's Goede Tijden Slechte Tijden

6 September 2013

Company(ies): RTL Netherlands, Samsung

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egtabite 22:Ster Extra, the interactive advertising app

5 July 2013

Company(ies): Ster

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egtabite 21: Radio spot becomes a global phenomenon

27 June 2013

Company(ies): McCANN

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egtabite 20: Promoting TV effectiveness

21 June 2013

Company(ies):

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egtabite 19: Flood Emergency Radio

14 June 2013

Company(ies): MTVA

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egtabite 18: An innovative case study from PRO PLUS Slovenia

7 June 2013

Company(ies): Pro Plus, Spar

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egtabite 17: The 7 secrets of creative radio advertising

24 May 2013

Company(ies): Qgroup

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egtabite 16: Measuring the Social TV experience

17 May 2013

Company(ies): SPOT

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egtabite 15: Regional targeted radio campaign by AS&S Radio for Reckitt Benckiser’s Dobendan Strepsils provides flu relief in Germany

10 May 2013

Company(ies): AS&S, Reckitt Benckiser

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egtabite 14: TV measurement of narrow target groups

3 May 2013

Company(ies): atmedia

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egtabite 13: Radio creativity

26 April 2013

Company(ies): Radiocentre UK, RMS Germany, RMS Austria, Goldbach

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egtabite 12: The Sibylla case: an example of successful product placement

13 April 2013

Company(ies): TV4, Sibylla

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egtabite 11: RMS Brand Day

12 April 2013

Company(ies): RMS, Vilsa

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egtabite 10: ORF launches the Ski-WM Schladming 2013 app

5 April 2013

Company(ies): ORF, Uniqa

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egtabite 09: Radio à la carte with diy.fm

29 March 2013

Company(ies): Publisuisse

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egtabite 08: MTV Media Finland launches social TV

22 March 2013

Company(ies): MTV

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egtabite 07: Ultraspot from IP Radio: the listener decides!

15 March 2013

Company(ies): IP Belgium

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egtabite 06: СТС MEDIA to run cross media project competition at MIPTV in Cannes

6 March 2013

Company(ies): CTC Media

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egtabite 05: BATTLE RADIO FACTORY

1 March 2013

Company(ies): Bureau de la Radio

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egtabite 04: TF1 Connect

22 February 2013

Company(ies): TF1 Publicité

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egtabite 03: Harnessing the power of social media for radio!

15 February 2013

Company(ies): Sky Plus Estonia

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egtabite 02: Media Connect: an innovative form of lobbying applicable both at national and European level

8 February 2013

Company(ies): EU Comission

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egtabite 01: M.E.D.I.A. When media agencies and sales houses join forces to better meet the needs of advertisers

1 February 2013

Company(ies): IP Belgium, Q Group, RMB, SBS Belgium, Vmm and Var

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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